I was asked to design an event that would introduce a new and very exclusive program to a select number of dealers. The client wanted an event that would give them the opportunity to sell this new program to their customers. This flyer was intended to be used in a call-out campaign, emailed as an invitation for them to attend not only the booth the client had at the tradeshow, but also as an invite to the special event they were throwing one of the nights. Because it was an early release of the program to a very select number of dealers, they wanted to go with a "confidential" theme, so that's exactly what I gave them.

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